SZ Tale 01

Reviving “Grass Tales” by introducing a new series. For the next few posts, the Grass will introduce the zoo and share interesting mini snippets and short tales.

The zoo has come a long way from what it used to be when it first opened its gates in 1973. The main reason is a shift in focus in the recent years. In the past, the zoo concentrated only on the animals. However admission rates keep falling and the government was removing support. That’s when the advertising strategy decided to focus on people instead, attracting the locals and foreigners to visit the zoo.

The zoo also had a facelift. It is now a model of the ‘open zoo’ concept where animals are kept in environments similar to their natural habitat. Most importantly, the zoo tries to make itself seen and heard in various ways e.g. bus stop shelters (my personal favourite haha)


Source: A slide from "The Colour of Zoo Marketing is Green"

In addition, the zoo advocates on conservation. To them, the colour of the zoo marketing is green as “Conservation without money is conversation only.” So the zoo must make an effort to generate revenue. One aspect is the revamp of the map.


Source: A slide from "The Colour of Zoo Marketing is Green"

To quote what the speaker say, to learn from the best and the best is none other than Disneyland. Thus the map became more colourful and graphical. I think I like the new zoo too…

Lastly, I fully agree with the speaker on this:

You must know them to love them.
You must love them to protect them.

Thus begin my adventure of knowing the animals better, to love them and to protect them…